We help improve dogs’ health with food that is natural, nutritious & delicious

Our passion for natural products started in 1995, when Jeremy Moon, (co-founder Animals Like Us), founded his first company icebreaker, the pioneers of merino wool natural apparel. Working with Rob Achten (co-founder Animals Like Us), they successfully challenged a synthetics-based industry with a natural alternative that consumers loved, across 40 countries globally.

Animals Like Us was founded on the same principle - natural is better. Having always had dogs and cats in their families, it was frustrating that so much pet food was heavily processed, synthetic almost, packed with cheap carbs and fillers.

Believing that a natural diet was the answer, Jeremy & Rob started experimenting, building a bowl of what science believed our animals should be eating; a natural mix of real meat and organs, with just the right amount of fibre, just like in the wild. The emerging science behind raw diets supported this, proving our pets found the food both tastier and more nutritious.

The next challenge was making this affordable and accessible, solving the problem on the shelf. The answer was found in freeze-dried technology. Locking in the nutrition of raw in a safer, easier serve, which could then be mixed to create perfectly balanced blends.

Nature and technology, the perfect recipe, for the perfect recipe.