Animal instinct says this pet food is better. Science agrees.
Your dog was designed to thrive on raw, natural protein
Why Raw?
More protein power
Dogs are biologically built to thrive on raw animal protein. It fuels their muscles, supports energy, and provides the essential amino acids their bodies can’t make on their own.
Organs like liver, heart, and tripe are nutritional powerhouses - packed with amino acids, fatty acids, and bioavailable vitamins [3, 7, 10–12]. They beat rendered meals and plant-based protein hands down.
Unlike conventional kibble cooked at high heat, freeze-drying preserves the nutritional integrity of the raw organ tissue, helping maintain vital nutrients which degrade under heat [9].
The science says it all:
• Dogs naturally prefer diets with 30% energy from protein and 67% from fat [3].
• Raw-fed dogs show better physical performance, thanks to higher protein availability [3].
With Animals Like Us, you’re feeding the protein dogs are designed to thrive on.
More digestion
What goes in matters, but what comes out says even more. That’s why digestibility is so important. The easier food is to break down, the more nutrients your dog absorbs, and the less waste you deal with.
Raw organ meats are easier for dogs to digest than heavily processed kibble. High-heat cooking can destroy vital nutrients like lysine, but freeze-drying helps preserve them - making these nutrients more available for your dog’s body to use [9].
Research shows that raw-fed dogs absorb more protein and nutrients, even when ingredient labels look the same [3, 7, 10–12]. They also produce smaller, firmer, and less smelly stools - because their bodies are actually using what they eat [7, 14].
Raw diets also support healthier gut microbiomes and more short-chain fatty acids -natural compounds that fight bad bacteria and aid digestion [12].
With raw in the bowl, dogs get more from every bite - and you get fewer surprises on the lawn.
More taste
Dogs are hardwired to crave the rich, meaty flavor of real animal ingredients. It’s not just about preference, it’s biology. Science shows that dogs are naturally drawn to diets that are high in protein and fat, especially when they come from animal sources [1, 4–6].
Organs like liver, lung, tripe, and heart don’t just smell delicious to dogs, they’re packed with amino acids that make food more appetizing. When you open a bag of RawMix™, that savory aroma comes from the chunks of freeze-dried organs inside. No artificial flavors needed [5].
Dogs rely heavily on their sense of smell and texture when choosing what to eat, and raw organ meat delivers both. That’s why so many dogs lick the bowl clean, not because we told them to, but because their instincts told them this is real food [2, 6].
Raw doesn’t just feed their body. it satisfies their senses
References
[1] Pekel, A. Y., Mülazımoğlu, S. B. & Acar, N.Taste preferences and diet palatability in cats.Journal of Applied Animal Research, 48, 281–292.https://doi.org/10.1080/09712119.2020.1786391 (2020)
[2] Aldrich, G. & Koppel, K.Pet Food Palatability Evaluation: A Review of Standard Assay Techniques and Interpretation of Results with a Primary Focus on Limitations.Animals, 5(1), 43–55.https://doi.org/10.3390/ani5010043 (2015)
[3] Buff, P. R., Carter, R. A., Bauer, J. E., & Kersey, J. H.Natural pet food: A review of natural diets and their impact on canine and feline physiology.Journal of Animal Science, 92, 3781–3791.https://doi.org/10.2527/jas.2014-7789 (2014)
[4] Alegría-Morán, R. A., Guzmán-Pino, S. A., Egaña, J. I., Sotomayor, V., & Figueroa, J.Food Preferences in Cats: Effect of Dietary Composition and Intrinsic Variables on Diet Selection.Animals, 9(6), 372.https://doi.org/10.3390/ani9060372 (2019)
[5] Watson, P., Thomas, D., Hoggard, A., Parker, M., & Schreurs, N.Investigating the Palatability of Lamb and Beef Components Used in the Production of Pet Food for Cats.Animals, 10(4), 558.https://doi.org/10.3390/ani10040558 (2020)
[6] Bradshaw, J. W. S.Sensory and experiential factors in the design of foods for domestic dogs and cats.Proceedings of the Nutrition Society, 50(1), 99–106.https://doi.org/10.1079/pns19910015 (1991)
[7] Vester, B. M., Dalsing, B. L., Middelbos, I. S., Apanavicius, C. J., Lubbs, D. C., & Swanson, K. S.Influence of feeding raw or extruded feline diets on nutrient digestibility and nitrogen metabolism of African wildcats (Felis lybica).Zoo Biology, 29(6), 676–686.https://doi.org/10.1002/zoo.20305 (2010)
[9] Van Rooijen, C., Bosch, G., van der Poel, A. F. B., Wierenga, P. A., Alexander, L., & Hendriks, W. H.The Maillard reaction and pet food processing: effects on nutritive value and pet health.Nutrition Research Reviews, 26(2), 130–148.https://doi.org/10.1017/S0954422413000103 (2013)
[10]Murray, S. M., Patil, A. R., Fahey, G. C., Jr., Merchen, N. R., & Hughes, D. M.Raw and rendered animal by-products as ingredients in dog diets.Journal of Nutrition, 128(12 Suppl), 2812S–2815S.https://doi.org/10.2527/1997.7592497x (1998)
[11] Johnson, M. L., Parsons, C. M., Fahey, G. C., Jr., Merchen, N. R., & Aldrich, C. G.Effects of species raw material source, ash content, and processing temperature on amino acid digestibility of animal by-product meals by cecectomized roosters and ileally cannulated dogs.Journal of Animal Science, 76(4), 1112–1122.https://doi.org/10.2527/1998.7641112x (1998)
[12] Algya, K. M., Cross, T. W. L., Leuck, K. N., Kastner, M. E., Baba, T., Colston, H. M., Khattab, M. R., & Swanson, K. S.Apparent total-tract macronutrient digestibility, serum chemistry, urinalysis, and fecal characteristics, metabolites and microbiota of adult dogs fed extruded, mildly cooked, and raw diets.Journal of Animal Science, 96(9), 3670–3683.https://doi.org/10.1093/jas/sky235 (2018)
[14] Freeman, L. M., Chandler, M. L., Hamper, B. A., & Weeth, L. P.Current knowledge about the risks and benefits of raw meat–based diets for dogs and cats.Journal of the American Veterinary Medical Association, 243(11), 1549–1558.https://doi.org/10.2460/javma.243.11.1549 (2013)
[15] Davies, R. H., Lawes, J. R., & Wales, A. D.Raw diets for dogs and cats: a review, with particular reference to microbiological hazards.Journal of Small Animal Practice, 60(6), 329–339.https://doi.org/10.1111/jsap.13000 (2019)
Organs & whole cuts: nature’s original superfoods
It’s not just about feeding raw, it’s about what raw we choose for our dogs. In the wild, a dog’s wolf ancestors would go straight for the most nutrient-rich parts of their prey - the organs and prime cuts of meat and fish. Lungs, liver, tripe, heart, and even whole fish all play an important role in supporting your dog’s overall health. That’s why we’ve included them in our recipes - to deliver the same natural goodness their instincts crave, in every bowl.
Chicken breast
Packed with highly digestible protein and essential amino acids, to support lean muscle growth, immune function, and overall vitality.
Chicken hearts
Protein-packed and bursting with iron, zinc, phosphorus, riboflavin, and selenium to maintain healthy muscles and immunity.
Chicken gizzards
A lean, high-protein cut with B12, niacin, iron, zinc, and phosphorus to help build strength and support energy.
Chicken liver
Loaded with fat-soluble and B-vitamins - including B12, folate, choline, and CoQ10 - to power brain health and energy production.
Beef lung
A complete protein with all nine essential amino acids to support muscle health and metabolism. Naturally rich in iron, vitamin B12, zinc, phosphorus, and even vitamin C for immune support.
Beef heart
A lean, nutrient-rich protein loaded with omega-3s, CoQ10, and B-vitamins to fuel energy and support heart health.
Beef liver
Packed with retinol (vitamin A) for healthy vision, immunity, and skin, plus B12, iron, copper, and zinc to boost blood health and enzyme function.
Beef tripe
Delivers a naturally balanced omega-3 to omega-6 ratio - ideal for skin, coat, and overall vitality.
Salmon
Rich in omega-3s (EPA/DHA) to support skin, coat, joint health, and mobility. Also promotes lean muscle.
Ocean fish
High in protein and omega-3s (EPA/DHA) with vitamin D and B-complex nutrients for healthy skin, joints, bones, and inflammation control.
A little goes a long way
Freeze-drying effectively locks in nutrition, with over 98% of the raw nutritional value retained. The process also removes the heavy moisture in the meat, meaning the final product only weighs 20% of its original state!
This means your dog needs a little less Animals Like Us than regular food. You can calculate this using our feeding calculator.
How our food is made
Natural, nutrient-rich sourced ingredients
We start with sourcing fresh, raw, wholefood ingredients from trusted farms and suppliers. Every batch of Animals Like Us is thoroughly tested before it leaves our kitchen to ensure it meets our quality and safety standards.
Gently freeze-dried to lock in the nutrition
Our ingredients are flash frozen and placed in a vacuum chamber for freeze-drying. About 90% of the food’s moisture is drawn off by evaporating the ice at temperatures as low as -50°C.
Protected in moisture and oxygen proof packaging
Our recipes are then mixed (with either kibble, or freeze-dried morsels) and sealed in a convienient shelf-stable pack, ready to serve!